The brand John Richmond first invented the pret-a-rocker style, based on the eponymous designer's motto: 'Destroy, Disorientate, Disorder'. This is how the founder was able to combine his passion for music with the world of fashion. The brand's selection consists of trendy jumpers and sweatshirts, as well as bags and trousers designed for women who want a flawless, contemporary look. The use of studs, leather, ripped fabrics and corsets characterises the brand's entire collection, highlighting its punk soul.